The resulting research indicated that although many people liked to purchase glass jars because they were re-sealable, reusable, and recyclable many women commented on their difficulty to open and even some men claimed that jars could be stubborn. As part of initial research into the usability of the new lid, Design Futures at Sheffield Hallam University were commissioned by Crown to evaluate how the use of the Orbit Easy Open lid could significantly change how people open jars in their home. The Orbit Easy Open lids are now gradually being phased in on the range of Duerr's marmalade and jam products and are already in stores nationwide. Responses to the survey were incredibly positive, with 95% of respondents choosing to leave additional feedback including 'hallelujah', 'A fantastic piece of inspired engineering' and 'whoever designed this lid should get a medal'.
#GLASS JARS WITH LIDS TRIAL#
Once opened, the jar may be reclosed and reopened as usual.Ĩ6% of people who purchased the Duerr's Easy Open products during the Morrisons store trial claim it would now influence their purchasing decision.
#GLASS JARS WITH LIDS FREE#
As the panel is free to move within the ring, the sound made by breaking the seal is accentuated, assuring the consumer of the contents' freshness. In this way, the ring acts as a tool to break the seal. Twisting the ring firstly loosens the ring, then smoothly pushes the panel away from the jar to break the seal. To open the jar, the user simply twists the ring in the same way as opening a normal twist-off lid. The appearance of the OrbitTM lid is very similar to a normal twist-off lid, but it is actually in two parts, both steel: a central panel is sealed to the jar by vacuum, and an outer ring is screwed in place to provide further protection. The simple mechanism, developed by Crown Holdings, Inc., reduces the effort required to get the jar open. While 100% of survey respondents found the Orbit lid easier to open than a normal jar, 86% considered it 'much easier'. Consumer response to the new lids was overwhelmingly positive. jam maker, is introducing the innovative OrbitTM lid across their range of jams and marmalades nationwide following a successful trial in Morrisons stores.
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